Confession time: Your Clam has an Urban Dictionary tab open again. Not ironically. Not for a bit. We here at The Clam are middle-aged people who genuinely had to look up what “sigma” meant because a 12-year-old said it to us at Market Basket and we panicked and said “you too.”
This is the part of aging nobody warned us about. One day you are the youth, fluent in “da bomb” and “talk to the hand,” recording songs off the radio onto a cassette. The next day a child is calling you a word you have to research like it’s a term paper, and you are hunched over your phone while stuck at the Cut Bridge trying to figure out if you were just complimented or destroyed.
So we did the work. We read the definitions so you don’t have to. Yes, it is, indeed, cringe coming from us. But guess what? EVERYTHING is cringe coming from us now; that’s the deal we signed. But we refuse to be the parents nodding along with no idea what’s happening. We already do that at the doctor.
Here’s the thing that actually helped it click: most of this slang maps perfectly onto the North Shore if you think about it as geography instead of vocabulary. So that’s how we’re gonna teach it. You already know these places in your bones. Now you’ll know the words.
67 (say it “six seven,” never “sixty-seven“)
Let’s start with the big one, because your kid has said it 400 times this week. “67” was named Dictionary.com’s Word of the Year for 2025, and here is the beautiful part: it means nothing. On purpose. It came from a rap song, got welded to a tall basketball player (editor’s note: 6’7” isn’t particularly tall for a basketball player), and now kids just yell it, sometimes with a little up-and-down “eh, so-so” hand wobble. The whole joke is that it has no meaning. Grown adults have tried to define it and given up.
Local translation: 67 is Rockport. You ask “how was it?” and the honest answer is a hand wobble. Not good, not bad. It simply is. Fudge was involved. You saw Motif No. 1. Six seven.

One of Clammedia’s youth correspondents assures us this is the original 67 kid meme. Looks like a Rockporter to us.
Sigma
A “sigma” is the lone wolf. Supposedly above the whole alpha-and-beta pecking order, too self-sufficient to care about the hierarchy at all. It sounds cooler than it is. It’s mostly just “guy who eats lunch alone and has decided that’s a flex.”
Local translation: Essex is the original sigma. A town so self-contained that they have the most guns per capita across the entire Commonwealth. It’s a fact I heard once and won’t bother looking up but you have chat agents (see? We didn’t say Google it!)
Rizz
Short for charisma. Your ability to charm someone, usually in a flirty way. “He’s got rizz” means he’s smooth. “No rizz” means he is not, and everyone watched it happen. The extension of this is that “rizzed up” is basically the term for flirting – using that charisma on a target (gender-neutral).
Local translation: rizz is the guy at the Gloucester House who has the bartender, the harbormaster, and your aunt all laughing within four minutes. Manchester thinks money is rizz. It is not. Money is money. Rizz is free and Gloucester has always had more of it.
Aura
Coolness, measured in points, like an invisible score following you around. Do something smooth, you gain aura. Trip on the sidewalk in front of the whole patio at Latitude 43, you lose aura. There’s a related version, “aura farming,” which is doing cool stuff specifically to rack up points.
Local translation: Manchester-by-the-Sea has enormous aura it did not personally earn. Inherited aura. Trust-fund aura. Gloucester farms every single aura point the hard way, at 4 a.m., in the rain, smelling like bait. Both have aura. Only one of them worked for it.
Mid
Mediocre. Aggressively fine. Not bad enough to complain about, not good enough to mention. The most devastating thing a kid can call something, because it’s not an insult, it’s a shrug.
Local translation: we are not going to say which town is mid. We’re just going to say it has a lot of old houses, closes early, and everyone there seems content calling themselves part of Cape Ann, though the rest of us def do not. Draw your own conclusions. (It rhymes with “Ipswich.”)
Cooked
Done for. In deep trouble. Beyond saving. “Bro is cooked” means it’s over for him. Can also just mean exhausted, as in “I’m cooked,” which honestly is how most of us feel by Wednesday. We old people used to use “toast” to mean the same thing.
Local translation: trying to drive through downtown Gloucester during Fiesta. You made your choices. You are now cooked. Enjoy your view of the same three feet of Prospect Street for 40 minutes.
Delulu
Short for delusional, but affectionate about it. Believing something with zero evidence because it feels nice. “She’s so delulu” about a crush who has never texted back.
Local translation: Anyone who says “the traffic won’t be bad” after ignoring all the horribly worded beach parking signs (residents only excepted!) Delulu, all of you, and we love you.
Fanum Tax
This one has an actual origin worth knowing. A streamer named Fanum had a running bit where he’d swipe a bite of his friends’ food. So “fanum tax” now means taking a cut of somebody’s snack. The toll you pay in fries.
Local translation: if you go to the beach and leave your food unattended while you swim, chances are you’ll come back to find it gone. The culprit? Gulls. That’s our Fanum tax, bruh.
Glazing
Excessive, over-the-top praise. Kissing up so hard it gets embarrassing to watch. “Stop glazing him” means you are laying it on way too thick.
Local translation: open “Gloucester Things” during any election. The comment section is 90 percent people glazing their candidate and 10 percent people who “used to sell cigarettes to Sefatia’s second cousin” reporting thirdhand rumors as fact. You already know this genre intimately.
Washed
This comes straight from sports, and it’s just short for “washed up” like many of us are. But it mainly refers to being past their prime and visibly so. Usually sudden.
Local translation: “The Mayor started out great but by his second term he was washed.”
Ohio
Used as shorthand for weird, cursed, or broadly wrong. “That’s so Ohio.” No offense to actual Ohio, which never did anything. It just became the internet’s punching bag for “off.”
Local translation: here’s the fun part. Every town on Cape Ann has an Ohio, and it’s always the next town over. To Manchester, everywhere else is Ohio. To Gloucester, Rockport is a little Ohio. To Rockport, honestly, they seem pretty at peace and probably think we’re all Ohio for being this stressed. Six seven.
That’s the starter pack. Enough to survive a car ride with a middle schooler and possibly identify when you’ve been insulted.
And look, before we get too smug about “kids these days” and their brainrot: we said “phat.” We said “grody to the max.” We wore JNCO jeans wide enough to smuggle a golden retriever (editor’s note: some of us never had JNCO jeans nor a golden retriever) and we called things “the bomb” with total sincerity. Every generation invents dumb words that horrify their parents. That’s not the decline of civilization. That’s just civilization, doing the thing it always does, one nonsense syllable at a time.
So the next time a kid yells “six seven” at you across the Boulevard, don’t google it. Just wobble your hand and keep walking. You’ve got aura now, unc.






























